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Beyond iPhone 12 — Apple looking elsewhere for future growth

Beyond iPhone 12 — Apple tree looking elsewhere for futurity growth

Apple Event iPhone 12
(Prototype credit: Apple)

Apple's clearly been trying to position itself equally something other than The iPhone Visitor for a few years now. And Apple's fiscal fourth quarter performance announced yesterday (Oct. 29) illustrates why Tim Cook has been eager to non put all his eggs in a smartphone-shaped handbasket.

Revenue from Apple's iPhone business plunged 21% year-over-twelvemonth for the iii months concluded Sept. 26, as the iPhone 12 launch got pushed back into October. Despite the hit on iPhone sales, Apple withal posted record revenue acquirement for the September quarter.

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Instead, old reliable segments like the Mac posted record revenues for this detail quarter, as people snapped upwardly MacBook Arrogance and MacBook Pros for the back-to-school (if notwithstanding stuck-in-Zoom classrooms) shopping season. Revenue from services saw record numbers, too, while the iPad and wearables business organization posted strong gains.

In fact, ignoring the iPhone, Apple primary financial officeholder Luca Maestri told investors, Apple grew 25% in the amass, enjoying double-digit sales growth in every other category.

The iPhone, did you say? Huh, that proper name doesn't ring a bell.

Meet more

It'southward not quite that dire for the iPhone's fortunes. Up until mid-September, Melt said, demand for Apple's phones had risen by double digits, chirapsia the company's own internal forecasts. At that point, phone shoppers snapped their wallets close in anticipation of the iPhone 12 launch.

The inflow of the iPhone 12 and iPhone 12 Pro this calendar month — and the iPhone 12 mini and iPhone 12 Pro Max — figures to give Apple's holiday business organisation a elevator, though Apple tree isn't providing any concrete forecast for Wall Street on Dec quarter revenues. (Something nigh an ongoing global pandemic making such things hard to predict.)

Even with an added lift from the iPhone 12, it'south articulate that Apple has plenty to be excited about across its many product lines. In the rapidly expanding services segment, with the App Store, iCloud, Apple Music, and payments doing record concern. Wearables, which include AirPods and the Apple Picket, brought in just shy of $7.9 billion, another record. Even the iPad segment, which had been flatlining a few years back, has seen strong growth, thanks to contempo updates.

At that place'south one number on the company'southward rest canvas that Apple tree didn't talk most with analysts, but that I call back speaks volumes about the direction the visitor seems to be headed. Apple tree's operating expenses for its 2020 fiscal year included about $eighteen.8 billion on enquiry and development, a xvi% increase from what the company spent in 2019. R&D spending in the September quarter alone shot upwards 21%.

Without giving away besides much, I can tell you that this year has a few more exciting things in store.

— Tim Cook

What's Apple tree spending that extra coin on? The company doesn't talk upwards time to come products during earnings calls with investors. Just it'due south safe to assume that'south not all going to things like future iPhone innovations. With rumors suggesting that Apple's working on everything from AR glasses to automotive products, that expanded R&D spending suggests that there'southward no danger of Apple's pipeline drying upward anytime before long.

In fact, we could be in for more products sooner rather than later on. Before this twelvemonth, Apple tree appear plans to make its ain chips for its computers, but like information technology does for phones and tablets. The commencement of those Apple tree Silicon Macs should make it before year'southward end, possibly at a Nov launch outcome.

"Without giving away too much, I can tell you that this year has a few more heady things in store," Cook said.

Philip Michaels is a senior editor at Tom'south Guide. He has potent opinions about Apple, the Oakland Athletics and old movies. Follow him at @PhilipMichaels.

Source: https://www.tomsguide.com/news/beyond-iphone-12-apple-looking-elsewhere-for-future-growth

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